In 1980 at a time when Lebanon was in the midst of its war, WE GROUP s.a.r.l. was founded to fill a vacuum and a need in recreational activities by organising Concerts for Lebanese and Foreign Artists, Beauty Contests...

WE GROUP comprises various branches which are:

The Promotional Festivities Branch

We Group started its activities in producing events with local artists such as Pax festival 80, Professional Singers 81 and Lebanon Show 82, beauty contests (Miss University 1986-87, Miss Lebanon 90 and Miss Cyprus 90 in Limassol). It has also managed recreational outlets such as "Les Caves de la Crêperie" from 1985 to 1993 in Lebanon, the "Crystal Disco" during 1990 in Cyprus, “La Boite de Faqra Club” from 1995 to 1997 and “L’Interdit” in winter 1998.

In 1991, peace was restored in Lebanon and We Group, still exclusive in its field, expanded its activities and held more than 50 concerts with prestigious artists mainly:
Syria: (Bosra & Aleppo) - the ballet of Tchaikovskï - Swan Lake (Sept. 02).
Lebanon: José Carreras (April 97), Charles Aznavour (Aug. 92), Michel Sardou (July 98), Patricia KAAS (Sept. 94), Pop Story (Casino Du Liban Dec. 06), Tripoli International Festival (Summer 05), Bond Girls (Sept. 05), Richard Clayderman (February 05), Tango Pasion (June 02), Starmania (Nov. 00), Opera Aida of Verdi (July 99), Opera La Traviata of Verdi (February 01), Opera Carmen of Bizet (April 00), the ballet of Tchaikovskï – The Nutcracker (Dec. 99), the ballet of Tchaikovskï - Swan Lake (April 99), Opera Madame Butterfly of Puccini (February 99), Christmas on Ice by “Ice Travaganza” (Dec. 97), Carols by Candlelight (Dec. 04 & 05), Chantal Goya (Nov. 03, Feb. 05 & April 07), Caillou & Mona The Vampire (Dec. 05), Claude Barzotti (Aug. 91 & Dec. 92), Marie Ceccareli (Aug. 91), Patsy (Dec. 91), Gilbert Montagné (Dec. 91 & Aug. 93), Jeanne Manson (Aug. 92), Pierre Bachelet (Apr. 92), Claude Michel (Aug. 93), Dr. Alban (Sept. 93) which was the first live English concert in Lebanon, Jimmy Somerville, Marc Almond, Haddaway and Alphaville (Aug. 95) and Carmen de Bizet Flamenco Ballet (Sept. 97).

The above events have been sponsored by prestigious companies and brands such as KFC, Americana, Nestle, Haribo, Bonjus, Sannine Mineral Water, Nestle Mineral Water, Taanayel, Sanita, Café Najjar, Merceds Benz, Joaillerie Zoughaib, Dewar’s White Label, Chateau Kefraya, Johnnie Walker, Diadermine, Vog, Wella, Stimorol, Pepsi Cola, Coca Cola, Lucky Strike, Pizza Hut, Master Potatoes Chips, Gitanes Blondes, Carita, FAP, ABN Amro Bank, Byblos Bank, La Maison du Café, Martini, Renault, Gillette, Cyprus Airways, MEA ...
The successful impact of these events has established a regular relationship with most of our sponsors which decided to reiterate their backing to our activities.

The Modeling Agency

Among the first created in Lebanon, it promoted several fashion shows especially during exhibitions (1986 - 1991).
In august 1997 “La Soirée Parisienne” with Dolores Chaplin, Carmen Chaplin and 10 French top models was staged in Beirut with the cooperation of CSP Production Paris.

The Marketing, Advertising and Promotion Agency

The agency publishes four times a year an "Adressographe" which is the most selective shopping and tourism guide of the leading outlets in Lebanon. It is distributed at more than 15,000 copies in the top hotels and 45 restaurants in Lebanon.
The agency is also responsible for all the advertising campains of the group.
We Group is also experienced in sales and promotional fields in which it co-managed the Lucky Strike “Get Lucky Nights” in 1995 with Horizon Advertising & Communication Network, its creator. This event took place in more than 25 night spots.
During summer 2002, at the occasion of the 15th anniversary of the leading TV station “Lebanese Broadcasting Corporation” (LBC), We Group produced its promotional video-clip which took place in Ukraine, at the Opera Ballet House of Odessa, involving more than 2000 actors, top models, artists, etc…

Thriving and always in our mind a Passion for Perfection.